Amazon on Tuesday launched Amp, a live audio app that lets users curate their own music shows.
Demand for live audio services during the pandemicTech companies have raced to release features to take advantage of this trend. Voice app club spur last year Interest and investments from Silicon Valley. TwitterAnd the FacebookAnd the spotify And Discord has launched all the features around live chats.
Amazon is already in the live content business through its live streaming subsidiary, Twitch, which has Enhanced its podcast library through audible. Amp could provide additional content for users to access through Echo smart speakers, and could give a boost to Amazon’s fast-growing ad business.
Amp allows users to launch their own live show, where callers can join and ask to speak. Hosts can play music in real time with their audience, as well as pre-plan and schedule their shows. DJs can choose from a library of millions of songs already licensed by Amazon.
Amazon Said in a blog post That Ampere is trying to “reimagine radio”.
“Amp brings what listeners love on radio with what’s made possible by today’s technology,” John Ciankoti, Vice President of Amp, said in the post. “People are looking for an evolution in how they discover and share music; Amp is reinventing the way fans can dive into the live audio experience, while giving the millions of people who create and share playlists today a new way to transform their love of music into live performances.”
The company said Amazon has signed popular artists including Nicki Minaj, Pusha T and Tinashe, as well as social media influencers and radio hosts, to create content for the app.
The app is currently available for iPhones in beta, which requires an invite to join, but people can sign up to join a waiting list for access.
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