June 6, 2023

Fior Markets News Blog

Complete News World

Minions: The Rise of Gru breaks box office records

Minions: The Rise of Gru breaks box office records
light “Minions: Rise of a puppy— the newest animated film in the Despicable Me franchise — grossed an estimated $125 million domestically in its four-day opening weekend, according to Universal.

This gives the film the record for the biggest opening over the 4th of July weekend, surpassing Transformers: Dark of the Moon, which grossed $115 million in 2011.

The hatch is a massive shot in the arm for theaters. The industry has been waiting impatiently to see if families – who have been somewhat reluctant to bring their children to the movies during the pandemic – will return to movie theaters. While there were family-appropriate hits like “sonic the hedgehog 2“This question has become even more urgent after Disney (dis)‘Lightyear’ and ‘Pixar’ Fumbled at the box office Last month.

But the performance of “Minion” shows that families not only want to return, but will return in droves for the proper movie.

“Families want to be in theaters,” Jim Orr, president of local theater distribution at Universal, told CNN Business. “They want the social event of everything.”

The reason for ‘Minions’ doing so well is probably due to the combination of good reviews (they hold value 71% on Rotten Tomatoes), being the next installment in a franchise that has grossed nearly $4 billion worldwide — and perhaps even TikTok, after the social media site created a viral trend that had Movie-goers wear uniforms to watch the movie.
“Minions” was originally scheduled to release in 2020, but it was delayed several times due to the epidemic. While other family movies decided to go live, Universal hosted “Minions” for theaters — a strategy that paid off well this weekend.
“Knockout performance by ‘Minions: The Rise of Gru’ may not be guaranteed, given the less-than-stellar results of some recent family films,” Paul DeGarabedian, senior media analyst at comscore (The result), for CNN Business. “But the undeniable allure of these silly Minions contained in a candy so perfectly executed in movie theaters was pure cinematic catnip for kids and parents.”

Now, movie theaters are hoping to keep the hot streak going as they prepare for what could be one of the biggest movies of the year: “Thor: Love and Thunder.” The latest Marvel movie, in which Chris Hemsworth reprises his role as the God of Thunder, will be released in cinemas this weekend.

See also  Kimmel faces backlash, others praised for strong speeches