March 27, 2023

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Why did Coca-Cola give legal notice to this company, and what is the whole thing?

Image source, Coconut

A soft drink, beer, energy drink, brandy and even a rum.

These are some of the products that come from the cacao leaves of the Cacao region of Colombia, the homeland of the aboriginal NASA aborigines, who have historically faced much contempt for the plant.

Breaking the prejudices of cocaine production for the Amazon and Inca peoples of South America will not be easy for NASA people. In fact it was a struggle that began in the colonial period and continues to this day.

But a domestic company wanted to give a new dimension to the fight – business. I.e., in the business or business world.

Coco NASA founder Fabiola Pinochet says it’s impossible to ignore now. We touched that cultural feeling as we carried its leaves in our blood.

Coca NASA is the first community company in Colombia to manufacture cocoa leaf products in bulk.

Coca NASA told BBC Mundo that they always say Coca Cocaine. But we began to point out that it was not always cocaine.

Cocoa leaves are traditionally used here in many ways besides cocaine. These leaves are used as a pain reliever and chewing their leaves reduces energy and hunger, thirst and pain.

Image source, Getty Images

The challenge of Coca-Cola

But Coca NASA faces a new legal challenge.

The company says their drink is named after the bear ‘bola’ in Colombia and the abbreviation ‘coca’, the plant used to make cocaine.

“They asked us to stop using the cocoa leaf trademark, but it’s hard to believe because cocoa leaf is a tribal tradition here,” said David Curtidor, the company’s lawyer.

He says, “This is a matter of controversy, not only spiritually, but also economically. Originally banned by the Spanish Empire, now the Coca-Cola Empire wants to do it.”

Image source, Coconut

How did the production of Coca Cola and other beverages start?

The idea of ​​making drinks from cocoa leaves came when Pinocchio was at Bogot College in the late 90s.

“I was interested in making soda from cocoa leaves,” he says.

He took the initiative only a few years ago. Coca Zack, an energy drink, originated in 2005.

“It is very important to prepare a good drink in front of non-tribals,” he says.

Then came Valinde brandy, Coca Libre, Coco Ron liqueur and finally cocoa-like beer.

Image source, Coca NASA

“We wanted to drink beer, we saw the potential of this drink, so we thought we should start making some kind of beer,” Pinnacle says, “we haven’t achieved that and we’ve been trying to improve for 25 years. Its quality and taste are even better. ”

Being 100% traditionally made, Coca-Cola beer is not yet widely sold. Coca NASA has only 15 employees.

Its creators say the controversy with Coca-Cola adds a new dimension to its identity in Colombia.

“We did not start it like that. When Coca-Cola does it, it means it can not use the name.”

Image source, Reuters

When and how did Coca-Cola start?

There are names like Coca Cola and Coca Pola. Production at the Coca-Cola Company began in 1886. According to Coca-Cola’s website, John Pemberton, a lunch pharmacist, prepared a liquid in his lab. He brought this item out of Jacob’s pharmacy.

Soda water was mixed in this material. John Pemberton made some of those who stood there taste. Everyone loved this new drink. It was decided to sell this drink for five cents a glass.

Frank Robinson, who owned Pemberton’s book of accounts, named the blend Coca-Cola. From then until today, 132 years old this compound is only known as Coca Cola. Robinson believed that having two ‘Cs’ in the name would make the company profitable.

In the first year of Coca-Cola’s formation, only nine glasses were sold a day. But today more than two billion bottles of Coca-Cola are sold worldwide every day.

Image source, Getty Images

Image title,

Cocoa leaves

Legal notice

Brigaard Castro, the law firm that now represents Coca-Cola in Bogota, has filed a lawsuit against the local company’s products.

Pinaquay shared the letter via Twitter, saying “the indigenous company must permanently stop using any name that is compatible and confusing with Coca Pola or the multinational company’s trademark products.”

BBC Mundo tried to talk to Brigard Castro about this but has not yet received permission from him.

Curtidor explains that Coca received its second announcement from Coca-Cola at NASA. Even after the launch of Coca Sec in 2007, a similar legal notice came from him, which was later rejected by management.

Image source, Getty Images

“Ignoring Coca-Cola’s threatening claim”

He told BBC Mundo, “On December 14, three days ago, 10 days had passed since the notice was sent. They threatened to take legal action against us. We accept their threat and wait for the investigation to begin.” . “

“Several groups, including lawyers and universities, have given us legal support in this case against Coca-Cola.”

Coca NASA firmly believes that the Colombian Constitutional Court has allowed and protected the term indigenous people to use it to remove the name “Coca”.